Non-disruptive Marketing Tracking and Reporting Introduced
Before PlanStartGrow, this regional, multi-campus career college could not assess the success or failure of their individual marketing campaigns.
Today, they know which specific campaigns are generating the inbound phone calls and website form completions that drive student enrollments—the outcome that matters most to business success.
Initially Revealed $10,000 in Monthly Marketing Budget Waste
Reacting to competitor’s marketing campaigns initially guided this career college when allocating their marketing budget.
PlanStartGrow demonstrated that, surprisingly, the most expensive marketing campaigns delivered their worst results and then helped to redirect marketing budget allocations to their most profitable campaigns.
Follow-up with Prospective Students Becomes Reliable and Automated
This PlanStartGrow client operates a people-centric small business, and their prospective students expect very timely information to make informed decisions.
PlanStartGrow reduced administrative overhead and automated marketing activities to deliver information more rapidly to prospective students.
Continually making improvements to marketing effectiveness is important, regardless of marketing budget size.
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