Our 3-Step Approach
Episode 2 of the PlanStartGrow Case Study
We openly publish and explain our 3-step approach on the PlanStartGrow website in the spirit of transparency and collaboration.
PlanStartGrow’s 3-step approach is simple:
Step One, Plan, determines which marketing activities are making money and which are wasting money.
Step Two, Start, stops budget waste, re-allocates some budget to top-performing activities, and frees other budget for future activities.
Step Three, Grow, automates and improves existing marketing activities and then introduces new automated campaigns.
As a practical matter, all three steps run continuously and simultaneously at an overview level and for individual activities or campaigns.
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