Secrets to Doubling Revenue in Six Months
5x
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100%
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80%
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About Us
PlanStartGrow (PSG), a marketing consultancy, creates digital marketing strategy and solutions for small and medium-sized businesses (SMBs), with a team that has generated more than $1 billion in revenue for employers and clients. PlanStartGrow's focus is making marketing profitable using automation and proven strategies that deliver rapid and substantial results without requiring clients to increase their marketing budgets.
“We more than doubled a client’s revenue within six months without increasing their total monthly marketing budget. Our strategy involved a myriad of strategies related to campaign analytics, marketing automation, and more.”
Omar Barraza, Chief Marketing Strategist, PlanStartGrow
Situation
An early PlanStartGrow client was a small business headquartered in California with three regional locations. When the client signed on with PSG, it was allocating $50,000 in monthly budget toward the following marketing activities, ranked by highest spend:
However, the business had a lack of accurate visibility into its return on investment (ROI) for marketing activities — it was ultimately having to make guesses as to which ones were producing revenue and which were not.
- Print advertising
- AdWords PPC
- Email marketing
- On-site events
However, the business had a lack of accurate visibility into its return on investment (ROI) for marketing activities — it was ultimately having to make guesses as to which ones were producing revenue and which were not.
Goals
PSG suspected that the client’s lead-to-campaign attribution estimates were wildly incorrect, and wanted to identify the individual campaign ROI for each location so resources could be better allocated, so PlanStartGrow immediately implemented fine-grained and segmented campaign tracking across the client's three locations.
Solution
PlanStartGrow adapted it's three-step approach to match the client, as follows:
PSG’s initial findings showed that while some campaigns were winners in one location, they were breaking even or not generating a return in others. PlanStartGrow was able to quickly address this issue by rebalancing budget allocation across existing campaigns.
PlanStartGrow then optimized the client's marketing strategy with new, targeted campaigns and content to increase revenue opportunities. Within the first quarter, PSG successfully shifted the client’s focus from ad-hoc and separated print advertising and email advertising activities towards integrated and automated marketing campaigns.
- Reveal the actual ROI of the current marketing activities with campaign tracking
- Protect against wasteful spending by reallocating budgets to winning campaigns
- Automate and improve campaigns with content marketing and lead nurturing
PSG’s initial findings showed that while some campaigns were winners in one location, they were breaking even or not generating a return in others. PlanStartGrow was able to quickly address this issue by rebalancing budget allocation across existing campaigns.
PlanStartGrow then optimized the client's marketing strategy with new, targeted campaigns and content to increase revenue opportunities. Within the first quarter, PSG successfully shifted the client’s focus from ad-hoc and separated print advertising and email advertising activities towards integrated and automated marketing campaigns.
“At PlanStartGrow, we often consolidate client marketing systems to deliver a natively unified solution. The automated solution we implement is faster to learn and easier to use than any multi-system alternative.
An added benefit is this allows us to immediately increase marketing profitability for clients while rapidly reducing the marketing expenses of existing programs, campaigns, and activities.”
Omar Barraza, Cheif Marketing Strategist, PlanStartGrow
Results
With the help of PlanStartGrow, lead generation increased by 109% within 1 month. The client was soon experiencing a 5x increase to more than 500 new leads per month within 6 months. Before PlanStartGrow, the business had been gathering less than 100 new leads each month.
More importantly, the client’s cost per lead (CPL) was near $500 but PlanStartGrow analysis revealed profitable marketing involved reducing CPL by 80% to $100. This objective was achieved within six months, far exceeded the client's expectations and timeline.
More importantly, the client’s cost per lead (CPL) was near $500 but PlanStartGrow analysis revealed profitable marketing involved reducing CPL by 80% to $100. This objective was achieved within six months, far exceeded the client's expectations and timeline.
Summary
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Achieved a 5x increase in monthly lead generation by reallocating budget toward campaigns that produced superior results.
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Reduced cost per lead by 80% in just six months by creating targeted campaigns and optimizing the marketing pipeline.
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Doubled client’s revenue without increasing marketing budget thanks to PlanStartGrow's three-step approach and Almost Free Marketing™.
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“You can spend a lot of money and time implementing and mastering multiple marketing systems, or you can achieve better outcomes with PlanStartGrow's help.”
Omar Barraza, Chief Marketing Strategist, PlanStartGrow