B2C Success Story
426% More Leads in 6 Months
Non-disruptive Marketing Tracking and Reporting Added
Before collaborating with PlanStartGrow, this company was relying on separated tracking and reporting of each marketing activity and this created return on investment (ROI) uncertainty.
PlanStartGrow proposed an improved strategy and implemented integrated tracking and reporting of all marketing activities. As a result, the company revealed their actual marketing ROI.
Identified Which Marketing Campaigns Created Customers
A marketing analysis by PlanStartGrow revealed the potential to shift outcomes from lead to customer generation.
PlanStartGrow implemented highly automated marketing focused on those marketing campaigns that contributed to creating new customers. Now, the company invests in campaigns that are generating the best outcomes—new customers and larger purchases.
Revealed Marketing Activities Wasting Budget Dollars
Reacting to competitors initially guided this company’s decision making when allocating budget to marketing activities.
PlanStartGrow quickly demonstrated that the most expensive marketing activities delivered the worst results and then helped to re-direct spending on the most profitable marketing campaigns