The Internet continues to blur the lines between marketing and sales. This makes it increasingly difficult to accurately attribute opportunities and wins to marketing or sales. The one thing that remains clear, however, is your business needs to generate Qualified Leads that meet the requirements of your marketing and sales teams. We increase the total number of qualified sales leads, while improving the percentage of qualified versus unqualified leads, to increase your marketing and sales productivity.
Many businesses ignore past leads that did not initially result in a new customer. Yet, these people progressed farther down the path to becoming a customer than persons associated to new leads. We will locate and rescue "old leads", "cold leads", "dead leads", and others and transform them into "marketing contacts", then work towards converting them into new and fresh sales leads already familiar with your business and therefore more likely to result in sales opportunities and wins than typical new leads from other sources.
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